Luxury Wellness · Founded by Laura de Paz
A refined wellbeing world for mature women who choose beauty, vitality, longevity and intentional living.
The Elegant Menopause Method · Signature programme in final preparation
There comes a time when a woman no longer wants louder answers. She wants an intelligent, elegant way to care for her energy, her strength, her beauty and the life she is still creating.
AURA LUXE is an invitation to live maturity with presence where longevity and pleasure are allowed to belong together.
— Refined living, with intention.
Rituals that ground. Experiences that elevate. Beauty that begins within. Journeys that inspire.
The woman at the heart of AURA LUXE.
AURA LUXE begins with Laura’s lived experience of change and her belief that maturity can be approached with greater vitality, beauty and intention.
Her presence gives the brand its warmth, its clarity and its invitation to live this chapter with beauty, intelligence and deeply personal wellbeing.
“Elegance lives in the care, clarity and presence with which a woman chooses to live.”
The AURA LUXE world is shaped through five considered perspectives — from understanding change to cultivating strength, presence and longevity.
Thoughtful perspectives on menopause, post-menopause and the everyday factors that shape vitality, energy and quality of life over time.
Rituals, rhythms and sustainable habits that make refined wellbeing part of daily life.
Movement, strength and confidence as expressions of a life lived with capability and presence.
A lived expression of refined wellbeing through presence, routine, atmosphere and the choices that shape a beautiful daily life.
A more considered conversation about the changes women notice and the wellbeing they wish to shape next.
— In final preparation
A signature AURA LUXE programme designed for women who believe that ageing well is something to build, not something to hope for. Through a refined and practical methodology, you’ll learn how to support your body, energy and wellbeing with greater confidence, clarity and intention.
The Six Pillars of the AURA LUXE Longevity Metho
Programme format, release timing, enrolment route and commercial terms will be confirmed before launch.
AURA LUXE brings together expertise that supports a more thoughtful conversation around women’s wellbeing, connection and experience.
Physiotherapist, Pilates Instructor, and Women’s Pelvic Health Specialist
Physiotherapist, Pilates Instructor, and Women’s Pelvic Health Specialist. Co-founder of Brazilian Pelvic Power, a method created to help women reconnect with their bodies, restore pelvic strength, and regain confidence through movement, science, and functional care.
Digital Strategist and Head of Customer Experience at Aura Luxe
Digital Strategist and Head of Customer Experience at Aura Luxe, specialized in strategic positioning, brand perception and digital growth. Through strategy and customer experience, she helps entrepreneurs and businesses build a strong digital presence, connect with the right audience and transform knowledge into authority, trust and sustainable growth.
A highly accomplished Events, Communications
Accomplished Event, Communications and Stakeholder Engagement expert with global experience across cosmetics, technology, publishing, marketing and public sectors. Skilled in relationships, communications, end-to-end events, projects and budget. Fluent in English and Portuguese, with Italian and Spanish, known for organisation, adaptability and results.
Physiotherapist, Pilates Instructor, and Women’s Pelvic Health Specialist
Physiotherapist, Pilates Instructor, and Women’s Pelvic Health Specialist. Co-founder of Brazilian Pelvic Power, a method created to help women reconnect with their bodies, restore pelvic strength, and regain confidence through movement, science, and functional care.
Digital Strategist and Head of Customer Experience at Aura Luxe
Digital Strategist and Head of Customer Experience at Aura Luxe, specialized in strategic positioning, brand perception and digital growth. Through strategy and customer experience, she helps entrepreneurs and businesses build a strong digital presence, connect with the right audience and transform knowledge into authority, trust and sustainable growth.
A highly accomplished Events, Communications
Accomplished Event, Communications and Stakeholder Engagement expert with global experience across cosmetics, technology, publishing, marketing and public sectors. Skilled in relationships, communications, end-to-end events, projects and budget. Fluent in English and Portuguese, with Italian and Spanish, known for organisation, adaptability and results.
As AURA LUXE grows, it welcomes conversations with brands aligned with its vision across Fashion, Travel and Beauty.
Dominique Davey
Brand Partnership Manager
Dominique is in charge of communications with brands specially aligned with AURA LUXE, supporting corporate partnerships and collaborations in the Fashion, Travel and Beauty sectors.
To be among the first to receive upcoming programmes, exclusive news, and selected communications from Laura de Paz and AURA LUXE, visit the link available in the Instagram bio and join the Priority List.
AURA LUXE
Founded by Laura de Paz
Luxury wellness for elegant ageing and intentional living.
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Luxury Wellness · United Kingdom
Rituals that ground.
Refined living.
Beauty with substance.
Journeys that inspire.
Laura de Paz in an elegant coastal setting at sunset. A refined table ritual in warm natural light. Sea horizon in warm evening light. Elegant interior atmosphere with warm wood and natural light. Tea, books and table details suggesting a considered ritual. Atmospheric travel moment associated with refined living. Portrait of Laura de Paz, founder of AURA LUXE. Candlelight and refined ritual detail in a warm burgundy atmosphere. Portrait of Giuliana Rispoli. Portrait of Lupébhia Tarle. Portrait of Dominique Davey. Calm sea horizon suggesting space, presence and anticipation. AURA LUXE social sharing image